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Back You are here: Home Moroccan Diaspora Online Giving: Continues to Grow

Online Giving: Continues to Grow

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online giving continues to grow

The potential for online fundraising was on display in America recently with a multi-million regional 24 hour online fundraising event that generated 11.1 million USD in donations...

Seattle Foundation's GiveBIG campaign generated $11.1 million in online giving for non-profits, beating its 2012 fundraising total of $7.4 million for the same online event, by about 50 per cent.

The 24 hour online fundraiser in May 2013 generated donations to more than 1,300 non-profits that are listed by the charitable foundation...

The foundation’s President Norman B Rice described the result as “inspirational...”

It’s a standout episode in online fundraising but plenty of studies of online giving from the non-profit sector continue to show sustained growth in online fundraising that is sector wide...

Research by Blackbaud, for instance, reveals growing donations activity in America is fuelled by online charity giving...

Its giving data shows online charity giving was up 13 per cent for a full year 2011, on 2010.

And in 2012 for the twelfth month in a row, online giving increased over the previous year, by 9.8 per cent in the three months up to March 2012...

Recent research on American and Canadian giving habits also shows that donors are rushing in greater number to support charities online....

The Convio Online Marketing Non-Profit Benchmark Index Study reports sustained growth in donations online...

Its 2011 data highlights that online fundraising increased at a rate of 15.8 per cent median growth, with 73.4 per cent of all organisations increasing their donations compared to 2010...

Data like this on online fundraising growth is also backed up by research into financial purchases and information research habits, including consumer/retail spending...

Such data shows a continued shift to online activity for many uses that can only be expected to grow further...

Even public sector sites are showing a growth in usage...

A new report from the EU shows that now almost half of European citizens (46 per cent) go online for government related services... including tax returns or passport applications...

Growth in usage of online public services is matched by what is now a long-term growth in Internet shopping that is taking trade from the high street...

A new Centre for Retail Research (CRR) study reveals continued growth in online retail spending...

The share of online retail sales was 12.7 per cent in 2012, meanwhile, online retail continues to grow and is expected to reach 21.5 per cent of all retail sales in 2018...

The growth in online fundraising and donations can be seen as a reflection of innovation in online fundraising and increasingly user friendly and more widely available online donation resources, but also as a mirror of wider Internet and consumer trends...

“...the past six years of data illustrates that online fundraising is mirroring the growth rate of retail e-commerce, which is good news for non-profits,” says Convio founder Vinay Bhagat...

Interestingly the Convio research shows strong acceleration in monthly giving – a new metric they added this year - and that online giving continues to grow fastest for small organisations...

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